Tonic Health: employer branding and own R&D office
Tonic Health is a product software company from Silicon Valley that produces a medical patient data collection platform. This product, which also embraces CRM system, is now used by many healthcare providers, including the leading medical organizations in the USA.
The client was in need to build its own R&D center in Ukraine. Firstly, Tonic Health tried to deal with this challenging task by its own. Actually, the first problem for them was employer branding. The client wanted to hire 5-6 new employees per month but the company faced frequent job offer rejections. Ukrainian senior IT specialists were not ready to work for Tonic Health because it was new on the local market. The client realized it was high time to start a sufficient employer branding campaign in Ukraine. This is the problem which firstly brought Tonic Health to Alcor.
After our successful cooperation, Tonic Health reached out Alcor once more. This time the company asked for assistance in arranging and managing their own R&D center. Business solutions provider was the main scope of the company’s interest then.
“Traditional outsourcing firms work well for certain projects, but we wanted to build our own R&D center in Ukraine and align it with our values and business processes. We wanted to have more control than is typically afforded in an outsourced engagement,” says CTO Tonic Health Boris Glants (read his full feedback on Clutch).
The solution was found in Alcor since our team consists of the leading professionals, who have deep and insight knowledge about the IT industry in Ukraine. Tonic Health received the full cycle of marketing services, which involved SMM, KPI establishing and tracking, as well as employer brand promotion.
The next step involved a wider range of services, starting from negotiating a lease for office rent up to registration of the new employees. We also managed all recruiting, accounting and human resources processes.