Global streaming services set the example to change the music industry — now, both creators and audiences reap the benefits. Also, it’s a viable alternative to pirating sites.
With the expansion in digital connectivity, we see the African market ready for new solutions and positioned for tremendous growth. So far, Mdundo has partnered with major telecom providers, such as Vodacom in Tanzania, Airtel in Nigeria, and MTN in Nigeria, Ghana, and South Africa. This solution not only gives us access to a 185-million customer base but also helps address another problem on the continent — the low usage of payment cards.
On top of that, Mdundo has to revolutionize streaming services to battle illegal downloads. Our approach is to fit the mass market in Africa by tapping into local consumer behaviors and needs.