Tonic: IT Employer Branding

Tonic
Tonic Health is a product software company from Silicon Valley that produces a leading patient data collection and CRM platform. The platform is now used by healthcare providers, including the TOP-10 leading organizations in the USA.
Background
  • Senior Ukrainian IT Candidates were refusing job offers due to underdeveloped Employer Branding.
Solutions
  • Employer Brand Promotion in Ukraine.
  • Social Media Marketing (Facebook, Linkedin.com, Dou.ua, Glassdoor.com).
  • 6-Month Marketing Campaign; KPI measurements.
Results
  • Promotion to TOP-100 Employers in Ukraine (45 positions).
  • Every second potential candidate knows Tonic Health = significant growth in hiring efficiency.
  • The client was impressed by the HR & Recruiting effect from the marketing campaign.